BBBSMA Match & Atlanta Mayor Light Macy’s Tree

Big Brothers Big Sisters of Metro Atlanta Big Sister Sarah and Little Sister Abrill were invited to help push the big red button to light the Macy’s Great Christmas Tree at Lenox Square Mall on November 16th, 2022.

Alongside Big Sarah and Little Abrill on the Macy’s roof for the 75th annual Great Tree Lighting were Atlanta Mayor Andre Dickens, Macy’s Chief Technology Officer Laura Miller, and Macy’s Lenox Square Store Manager Kristen Twomey where there was a Q&A, countdown, big red button push to light the tree, and a dazzling pyrotechnic display!

“The Macy’s Great Tree means tradition to the city of Atlanta,” said Atlanta Mayor Andre Dickens. “I was honored to just light this Christmas tree. It’s been a dream of mine to do so. I feel honored to do it on behalf of all the citizens of Atlanta.”

Atlanta Mayor Andre Dickens joins Macy’s Chief Technology Officer Laura Miller, Store Manager Kristen Twomey, and guests from Big Brothers Big Sisters of Metro Atlanta for the 75th annual Great Tree lighting at Macy’s Lenox Square on Wednesday, Nov. 16, 2022 in Atlanta. on Wednesday, Nov. 16, 2022 in Atlanta.

Big Sarah and Little Abrill have been matched for almost three years, since March 2020, and they are both interested in fashion, love to shop together, and work together getting Abrill prepared for college.

“I felt like I’m a part of something big, I felt really good,” said Little Abrill. “It was really exciting! I’m really excited to be a part of something big,” commented Big Sarah.

This holiday season, Big Brothers Big Sisters of America and Macy’s are joining together for the first time through Macy’s social purpose platform, Mission Every One, to launch a multi-year partnership to empower more young people with mentorship and a path to a brighter future.

“Our partnership with Big Brothers Big Sisters is super important because it speaks to our core mission, which is Mission Every One, and we’re so proud to be sponsoring the youth of this country,” said Laura Miller, Macy’s Chief Technology Officer.

The partnership will kick-off this holiday season inviting Macy’s customers to round up purchases in-store and donate online from Nov. 1 through Dec. 24, 2022.

Mentor Sarah and mentee Avril from Big Brothers Big Sisters of Metro Atlanta celebrate the launch of non-profit’s multi-year partnership with Macy’s by serving as the honorary tree lighters for the 75th annual Great Tree lighting at Macy’s Lenox Square on Wednesday, Nov. 16, 2022 in Atlanta.

“We are thrilled to be the charity partner for Macy’s for the Christmas season,” said Big Brothers Big Sisters of Metro Atlanta Chief External Relations Officer Michele Pearce. “Big Brothers Big Sisters of America is the charity partner, but here in Atlanta, the proceeds that come from the stores here in Atlanta go back to support the kids in our community, so we’re super excited about that.”

For more information, please visit macys.com/purpose. Join the conversation on social by tagging @macys, @bbbsamerica, and @bbbsatl.

Big Brothers Big Sisters of Metro Atlanta’s one-to-one mentoring program works with volunteers, parents, and families to help create relationships that defend, inspire, and empower the potential that lives within every kid.

Related: BBBSA & Macy’s Launch Multi-Year Partnership

Related: Macy’s Mission Every One