Big Brothers Big Sisters Teams Up With NBCUniversal To Inspire Kindness and Mentorship
In an exciting partnership with NBCUniversal, Big Brothers Big Sisters of America and its national agencies, including BBBSMA, have embraced the themes of the Wicked Movie this holiday season—sisterhood, kindness, and accessibility—through a unique series of social impact initiatives for the highly anticipated release of Wicked Part 1 on November 22.
Creating The Magic: The #WickedKindnessChallenge
Through the collaboration between NBCUniversal and Big Brothers Big Sisters (BBBSA) NBCUniversal aims to foster life-changing relationships for young people. In honor of Wicked’s themes of mentorship and personal growth, BBBSA launched the Wicked Kindness Challenge on November 13, World Kindness Day, inviting “Littles” to complete a digital kindness curriculum inspired by Wicked. After completing the challenge, they were encouraged to share their experiences on social media, with exciting Wicked prizes awaiting some lucky participants.
To add on to the magic, Little Sister Jamie from Big Brothers Big Sisters of Greater Los Angeles attended the press junket on November 8th. NBC News National Correspondent Jacob Soboroff mentored Jamie, an aspiring journalist, as her “Big For a Day,” taking her along to see what the making of the movie looked like behind the scenes. Jamie then took the spotlight, interviewing Wicked cast members Cynthia Erivo, Ariana Grande, Ethan Slater, Marissa Bode, Jonathan Bailey, and director Jon M. Chu. Jamie’s remarkable opportunity reflects NBCUniversal’s commitment to mentorship, as she learns directly from professionals in her dream field.
Soboroff has a long history with BBBS – his father is in their Hall Of Fame after serving as a Big for 50+ years, and Jacob ran the New York City Marathon on November 3 in support of the organization.
Check out Jamie’s interviews with the cast of Wicked here:
Artis Stevens, President and CEO of Big Brothers Big Sisters of America, shared his enthusiasm and gratefulness for the campaign. “We’re excited to partner with Universal Pictures and the cast of Wicked to create unique career exposure opportunities for our young people and amplify the power of kindness, which is central to our mission at Big Brothers Big Sisters. The story of Wicked beautifully illustrates the transformative power of compassion, friendship, and community—all values at the heart of our mission. Through our Wicked Kindness Challenge, we hope to empower young people across the country to find little ways to demonstrate kindness as a daily practice, strengthening their own lives and the lives of those around them.”
Ready to turn mentorship into magic? You can sign up for the Wicked Kindness Challenge here.