Fashion Play 2025 Raises Record-Breaking $600K+ for Youth Mentorship at Mercedes-Benz Stadium
Atlanta, GA — On May 13, Big Brothers Big Sisters of Metro Atlanta (BBBSMA) hosted Fashion Play 2025 on the field at Mercedes-Benz Stadium — a sold-out, high-energy evening celebrating mentorship, fashion, and community impact. The event raised over $600,000, a record-breaking amount for the organization, including $200,000+ raised during the event itself through live auction and day-of donations.
Presented by the Atlanta Falcons, Fashion Play featured current players Bijan Robinson, Chris Lindstrom, Bradley Pinion, Matthew Bergeron, Sach Harrison, Liam McCullough, Josh Woods, Mike Ford, and Head Coach Raheem Morris walking the runway with Bigs and Littles from the BBBSMA program.
Fan-favorite NFL alumni, including DJ Shockley (event emcee), Harry Douglas (event host), Michael Jenkins, Jerious Norwood, and Roddy White, also joined the show, bringing star power and heart to the epic celebration.
BBBSMA was honored to be joined by Falcons owner Arthur M. Blank, whose presence added to the excitement and significance of the evening. The night also included special appearances by:
- Artis Stevens, CEO of Big Brothers Big Sisters of America, who spoke about Atlanta’s growing national influence on mentorship
- Rodney Bullard, CEO of The Same House
- Fulton County Sheriff Pat Labat, who emphasized mentorship’s role in building stronger communities
- Lindsay Jones, Miss Greater Atlanta, a proud supporter of BBBSMA
“Fashion Play is a night where Atlanta’s heart for mentorship takes center stage,” said Kwame Johnson, President and CEO of BBBSMA. “To see young people walk alongside NFL stars, mentors, and change-makers from across our city — that’s the power of potential in action.”
“The Atlanta Falcons are proud to support this impactful event, standing alongside Big Brothers Big Sisters of Metro Atlanta, and to support and defend the potential of our city’s youth,” said Greg Beadles, Atlanta Falcons President. “Our players are passionate about giving back, and the event offers the unique opportunity to engage with young people in our community with the hope of positively impacting the lives of the children served by this incredible organization.”
With over 500 guests in attendance, Fashion Play 2025 was the most successful to date, uniting the business, sports, and philanthropic communities around BBBSMA’s mission to ignite the power and promise of youth.
Sponsors
- Presented by: Atlanta Falcons
- Official Partners: Dillard’s, Fox 5
- Diamond Sponsors: First Horizon, Georgia Power, Superior Group, Google
- Gold Sponsors: Active Production & Design, Cox Enterprises, Genuine Parts Company, Kason, Maverick City Music, Signia by Hilton, Southwire
About Big Brothers Big Sisters of Metro Atlanta
For 65 years, Big Brothers Big Sisters of Metro Atlanta (BBBSMA) has transformed the lives of children in our community through a proven youth development strategy: mentoring. The mission of Big Brothers Big Sisters is to create and support mentoring relationships that ignite the power and promise of youth. This year, the agency will serve more than 2,600 children from 11 metro Atlanta counties and the Columbus, GA area. Learn more at bbbsatl.org.